Things I’m Verbing: Free publicity, soulful virality and transcending “content”

Even if the story is infuriating, I’m delighted to share my first piece for Tablet, a publication whose stories I always learn something from. What happens when a comic book company needs to sell a lot of comics and upstage its chief rival, but there’s just not much money in comics anymore? Turns out there’s always revealing that a beloved 75-year-old character is a sleeper agent for his greatest enemy. Alas, when that character is Captain America and his greatest enemy is a stand-in for the Nazis, that publicity isn’t as great as you hoped. From Say It Ain’t So: Captain America Is a… Hydra Agent?!:

Speaking with Newsarama, Marvel Comics executive editor Tom Brevoort both acknowledged and dismissed the outcry. “We certainly knew…that reveal…would be shocking and unsettling, and take people aback,” he said, “but we didn’t anticipate the sort of math that got people to the idea that it’s anti-Semitic.” For Captain America to say “Hail Hydra” in a cliffhanger moment is not anti-Semitic. But it’s no surprise that fans read it that way, not when it rhymes so well with cultural and contemporary traumas.

Needless to say, between the jerks who insist we should all calm down and let the creative tell their story and the jerks who insist that disempowered fans who criticize hurtful editorial strategies are the same as toxic assholes who send death threats (which, nah), I’m going to focus on one good thing that’s come from this stupid, unsurprising mess:

  • If you really want to talk homegrown fascism, which Marvel seems to think it is, BuzzFeed‘s Rosie Gray went inside a white supremacist conference, one that’s become a lot more popular since the rise of Donald Trump.
  • This week, my Facebook feed blew up with the New York magazine feature on Hillary Clinton and her campaign. Whatever your political preferences, it’s a lot of great writing. I’d consider it Pulitzer-eligible just for the following: There is an Indiana Jones–style, “It had to be snakes” inevitability about the fact that Donald Trump is Clinton’s Republican rival.
  • Hey, viral news! Darlena Cunha, writing for Contently, has a great piece that may interest journalists and non-journalists alike on how to write viral news without 1) selling your soul and 2) devaluing the reporting process. Pair with Slate’s legitimate grumping of the day, “Dear Journalists: For the Love of God, Please Stop Calling Your Writing ‘Content.’
  • Of course, the wildest stories don’t need tricks to sell them. The Washington Post tracked down North Korean dictator Kim Jong Un’s aunt, who has lived quietly in the U.S. with her husband for almost 20 years. Pair with “Dream Weevil,” a segment from a This American Life episode chronicling the abduction and escape of two South Korean movie stars by Kim Jong Il, who forced them to make films for his regime.
  • Thank goodness for Hamilton, which is always good for filling you with the feels, especially if you want to close out a link roundup about the power of art and how we build relationships with particular stories. Sports writer Joe Ponsanski’s daughter loves Hamilton, with the kind of love he recognizes from his love of the game. So he decided to surprise her with tickets, and his experience of her experience is just — it’s really, really lovely.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s